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eLab Faculty and Staff
Director
Associate Professor of Management
Marketing, consumer research, consumer narrative processing, advertising, brands.
Vanderbilt Faculty
Professor of Management and Sociology
Workplace power and conflict, interpersonal behavior, the management of social issues, business ethics, workplace rights, including speech and privacy, social impact of technology.
Senior Associate Dean, James A. Speyer Professor of Production Management (Operations Management)
Time-based competition, accelerating new-product development, streamlining manufacturing, and reverse supply chains for processing product returns.
Justin Potter Prof. of American Competitive Enterprise
Environmental and criminal justice regulations and issues; corporate crime and punishment; street crime; consumer protection and discriminatory lending practices; microeconomics; and public policy analysis.
Madison S. Wigginton Asst. Professor of Management
Marketing management; consumer behavior; marketing strategy; and electronic commerce.
Brownlee O. Currey Professor of Management
Negotiation processes and personalities, conflict styles and arbitration, Chinese negotiation and business practices, e-mail disputes, minority network groups, electronic mediation.
William C. and Margaret W. Oehmig Associate Professor in Entrepreneurship and Free Enterprise; Former Director, Bureau of Economics, FTC
Strategy and Business Economics; The economics of competition policy.
Associate Professor of Marketing
Consumer behavior, decision making and preference development, and Internet marketing
Clinical Professor of Management
Company launches; new product and service introductions; telecommunications infrastructure; merger and acquisitions and the market valuations of start-up companies; and corporate cultures of highly successful start-up companies.
Valere Blair Potter Professor of Management
Consumer psychology with a special focus on customer satisfaction, customer loyalty, and other post-purchase processes.
Associate Professor of Management
International finance and macroeconomics; effects of exchange rates on globalization and factors affecting market integration.
Assistant Professor of Economics
Game theory, industrial organization, online pricing strategy, experimental economics.
 
Professor of Psychology in Nursing, PhD in Nursing Science Program
Health psychology/behavioral medicine, adaptation to chronic illness, emotional expression and health, health promotion/disease prevention/rehabilitation, perceived control and health.
Affiliated Faculty
Burlington Industries Professor of Marketing
Fuqua School of Business, Duke University
Assistant Professor of Marketing
Robert H. Smith School of Business, University of Maryland
Professor of Marketing
Fuqua School of Business, Duke University
Consumer Behavior, Effects of Negative Emotion on Decision Behavior, Medical Decision Making
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